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Panic attacks can occur anywhere and people will often avoid places or events where they have experienced them before. Novo gives users a way to regulate their breathing and panic symptoms in a non-disruptive and subtle manner, allowing them to revisit these situations and circumstances with the confidence that they are in control.

Novo also helps users to understand and to identify the early warning signs of a panic attack. Through the combination of a handheld product with a mobile application, Novo enables users to break down trigger point situations and gain an understanding as to when their panic occurs.